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The brand’s first permanent retail store is located in New York's Times Square.
November 20, 2018
By: Christine Esposito
Editor-in-Chief
The CoverGirl Times Square flagship store will officially open its doors on Black Friday, Nov. 23. The brand’s first permanent retail store will serve as a physical embodiment of the CoverGirl “I Am What I Make Up” brand philosophy, according to Coty. The sleek, two-level store, which is open from 10am to midnight daily, has minimalist black and white décor with pops of vibrant color. The “deeply digital” interior where shoppers can for the first time try-on, experiment and express with their...
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